Morten Andersen
Co-founder · 20 years in software licensing
Co-founder of Citrix Licensing Experts. Twenty years in software licensing — including time at Cisco — defending audits, restructuring ELAs, and optimizing license positions for enterprise buyers.
Background
Morten brings twenty years in software licensing spanning negotiation, audit defense, and license optimization. His background includes enterprise software roles at Cisco, giving him a working understanding of how compliance findings are constructed, how discount authority escalates, and what quarter-end pressure does to a locked price.
He co-founded the firm on a single principle: enterprises facing the vendor deserve an advisor who answers only to them. On engagements he leads audit defense and contract restructuring, and he authors much of the firm's research on Citrix audits, ELAs, and the 2026 licensing changes.
Areas of expertise
Morten advises enterprise buyers across the full Citrix commercial lifecycle: Citrix audit defense, enterprise license agreement (ELA) negotiation, contract and renewal negotiation, licensing fundamentals and optimization, the License Activation Service and the 2026 changes, Citrix DaaS licensing, NetScaler and adjacent products, and Citrix alternatives and exit planning.
How Morten works
Every engagement Morten leads starts with facts — baselining entitlements, deployments, and actual usage before any numbers are discussed — then builds leverage through benchmarks, credible alternatives, and timing. Morten is paid only by the client: no reseller margin, no vendor referral fees, no incentives that point anywhere except the buyer's side of the table.
Published research
Morten authors a substantial share of the buyer-side research published across this site, from the licensing blog and white papers to the anonymised engagement results. Articles credited to Morten carry a byline linking back to this profile.
Contact
To put Morten and the team on your side of the table for a renewal, audit, ELA, or migration, contact us for a confidential, no-obligation assessment. We reply within one business day.